The deal aims to bring better operational control and efficiency to VOD and TV professionals in the region, where content companies are now dealing with more VOD services than ever before, requiring better management of the publication of thousands of titles to a large number of platforms, devices, business models and in multiple geographies.
BeBanjo’s web-based Software as a Service (SaaS) product Movida delivers better control of content data to make operations around planning, scheduling and metadata simpler and faster. Lotier International specialises in developing business opportunities for new media, analytics, high-tech and telecommunications products and services. They will assist BeBanjo to calibrate local strategies, manage its partner ecosystem, and provide strategic account management.
“BeBanjo is a global company, with established operations in the US, UK and Spain. After evaluating options to expand in South America, it was clear that adding Lotier’s skills and knowledge of the local market, and business development capability, would be the best option for us for future success,” said BeBanjo CEO François Chabat.
Martin Eckshmiedt, VP of Media and Data Solutions at Lotier International, commented: “BeBanjo brings a tremendous value to major MSOs and OTT service providers, streamlining their video operations, providing complete control and full visibility of the VOD and linear content lifecycles. We look forward to leveraging our privileged network of clients and partners and the technical skills of our seasoned professionals to support BeBanjo in conquering market leadership in the Latam region.”